Behind The Scene with Dario Franchetti
Last Thursday, Kym McNicholas a reporter at Forbes and I attended an event at Kern’s Fine Jewelry store in Burlingame, California. We went to the event to interview Indy Car driver Dario Franchitti. Franchitti is an incredibly respected racecar driver; he is currently ranked second in the IZOD Indy Car Series.
The event was closed to the public only those on the list could get in. The event was very posh, everyone dressed to impress and wearing their most expensive jewelry pieces. Maggie Warner an agent with The Promotion Factory greeted us, and led us to a private room to set up for the interview.
Dario was very polite when he walked in; he had a very calming presence and was very relaxed during the interview. Kym asked him about racing and other business ventures he was involved with.
Dario was at the event promoting a new watch he designed for TW Steel. He talked about the design process and how he came up with the style of the watch. While he was excited about promoting his watch, Dario explained his love for racing and how when he is not on the track racing he is thinking about racing. He explained that he didn’t have much time to do other business ventures because he is so focused on racing.
Dario is a great example of an athlete who loves what he does and takes his job seriously, while it happens to come with fame and fortune; it is safe to say that Franchitti is doing it for the love of the sport.