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A Healthy Twist On Happy Hour Cocktails

August 26, 2010

Want to be able to enjoy your favorite happy hour cocktail with out having to feel guilty? Who wouldn’t?

Picture taken from tyku.com

Ty Ku is a company that will allow you to do just that. Their Soju is a vodka alternative that has 40% fewer calories then any other leading vodka brand. The company came on to the market hoping to reach out to health conscious consumers by offering this new brand of Soju.

Not only does this product offer fewer calories than almost any other alcohol on the market but it also tastes great too. Since entering the alcoholic beverage sector three years ago Ty Ku has stood out from more than 700 other alcoholic companies that have come out with other liquors.

When their Soju product is mixed with just a dash of lemon the lemon flavor is boldly brought out to make the liqueur taste less harsh and more refreshing. However, do the same with another vodka brand like Grey Goose, the lemon flavor will not be as strong.

This unique trait has set them apart from most other beverage companies and has given them the power to partner with top tier Alcohol Companies. Major alcohol brands like Absolute, Patron, and Bacardi are not seeing them as competitors, they realize by using Ty Ku’s products in their mixed drinks they can add better flavor without the added calories.

Not only does Ty Ku have the power to stand alone as a great brand it also has the ability to partner with some of the biggest names in the industry.

Now available in 50 states there’s no reason you shouldn’t try Ty Ku’s Soju on your next Happy Hour outing. Guilt-free boozing that tastes good, this time its not to good to be true.

Kym McNicholas a reporter at Forbes got a chance to sit down with the founders of Ty Ku to talk about there business. To see the video of the interview and to learn more about the product, click on the link below

VIDEO: FORBES TY KU VIDEO

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